Future of Marketing Work
Event Brand Identity
The Future of Marketing Work Conference is a pivotal two day event that delves deep into the paradigm shifts reshaping marketing.
The brief was to develop a bold, simple and adaptable brand system that left attendees feeling inspired, empowered, and connected. I was brought on to craft the visual identity system under a tight timeline. Within a single day, I delivered the core branding foundations: a minimalist logo, a vivid colour palette, and a flexible type system. I also developed additional visuals to showcase how the brand could be applied across event materials, social channels, and digital experiences.
My approach was to develop the logo to feel fluid and in motion, reflecting the ever-changing nature of marketing. I kept the mark minimal yet dynamic, ensuring it could flex across formats while maintaining a strong presence. The colour palette leans confidently into loud, energetic tones, evoking excitement, urgency, and future-forward optimism. To elevate the brand's visual storytelling, I incorporated abstract, retro-futuristic imagery that reflects both the nostalgia of traditional media and the acceleration of digital innovation.
This project was created at Signal Studio.
